New York – April 23, 2009 – TNS Media Research, a division of TNS Media that provides Internet, TV and radio audience measurement worldwide, has announced that Scripps Networks, the leader in lifestyle media, has signed an agreement to utilize the DIRECTView service, one of the largest national audience measurement services available in the United States. This agreement will provide Scripps with granular insight into live and time-shifted (DVR) audience ratings at a second-by-second interval for Scripps’ entire range of networks—HGTV, Food Network, DIY Network, Fine Living Network (FLN) and Great American Country (GAC)—including HD simulcasts.
“The DIRECTView service enables us to better service our advertisers by providing a more stable and granular view of the programming and advertising consumed by our viewers,” said Michael Pardee, SVP, Research and Analytics, Scripps Networks. “The return path data (RPD) available from set-top boxes at a second-by-second level enables us to build more robust predictive modeling of long-term viewing trends. We are eager to leverage DIRECTView analytics for insights that create value for our networks and advertisers alike.”
The DIRECTView service will enhance the depth of analysis available to Scripps by leveraging the Return Path Data from DIRECTV’s national footprint of 100,000 satellite television subscribers projectable to the entire DIRECTV subscriber base of more than 17 million households. Scripps Networks was previously working with TNS Media Research to measure second-by-second viewing behavior through RPD from the set-top-boxes of 300,000 Charter Communications households.
“We are delighted by Scripps Networks' adoption of the DIRECTView Service. This further demonstrates the adaptability of RPD to a variety of programmer needs—in this instance not only to better define audience viewing habits but also as the basis for predictive modeling,” says George Shababb, President TNS Media Research North America. “As DIRECTView continues to establish itself as the new standard for accuracy and reliability in measuring viewing behavior, we’re looking forward to working with clients to develop innovative ways in which this intelligence can be used to meet their evolving needs.”
The agreement with Scripps Networks is in keeping with TNS Media’s strategy of helping clients translate complex data into targeted business results and fortifies TNS Media Research’s position as the largest global provider of advanced audience measurement services.
About TNS Media Research
TNS Media Research is the leader in providing digital TV audience and advertising measurement tools and intelligence derived from second-by-second return path data. With a proven track record in audience research services across 32 countries, TNS Media Research is at the forefront of technological developments in audience measurement in the media industry, working with broadcasters and advertisers, media agencies and industry committees. For more information on TNS Media Research and DIRECTView, visit www.tns-mr.com.
TNS Media Research is part of the TNS Media Group. Established in more than 30 countries, TNS Media explores all media – print, radio, TV, Internet, social media, cinema and outdoor worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services. For further information, please visit www.tnsmediagroup.com
About Kantar Group and TNS
The Kantar Group is one of the world’s largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit www.kantargrouptns.com
About Scripps Networks
Since launching HGTV in 1994, Scripps Networks has become the leader in lifestyle media, developing some of the most relevant content available on television, the Internet and satellite radio, in books and magazines, and on today’s emerging media platforms. Scripps Networks, a division of Scripps Networks Interactive (NYSE:SNI), is comprised of the favorite lifestyle brands – HGTV, Food Network, DIY Network, Fine Living Network (FLN) and Great American Country (GAC).
Today we are leading the interactive media revolution. Our TV networks are complemented by award-winning companion Web sites created and supported by SN Digital and collectively attracting a monthly average of 18 million unique visitors and are category leaders in the food, home and living space online. Scripps Networks also has launched a dozen online newsletters; video on demand; content for mobile utility; and high-definition channels HGTV-HD and Food Network-HD. In addition, our programming is seen in more than 170 countries on seven continents around the world — www.scrippsnetworks.com. |
