New York, NY – April 6, 2009 –The Advertising Research Foundation (www.arf.org) has awarded George Shababb, President, TNS Media Research (www.tns-mr.com), its Silver 2009 Great Mind Award in the Innovation category. The award was presented during the ARF Annual Convention & Expo on April 1st at the Marriott Marquis in New York.
Shababb was recognized for his role in commercializing the use of Return Path Data (RPD) from digital set top boxes for the development of advanced TV ratings analytics.
TNS Media Research recently introduced the DIRECTView™ service, which leverages Return Path Data (RPD) from the digital set-top boxes of 100,000 DIRECTV satellite television subscribers. DIRECTView enables measurement of the entire spectrum of live and time-shifted (DVR) audience viewing behaviors at a second-by-second level across more than 350 channels. The data is projectable to DIRECTV’s entire 17.3 million customer base. DIRECTView is the largest national audience measurement service in the U.S.
“While the potential of data from set top boxes to provide advanced audience measurement had long been recognized, George’s efforts were key to making it into a reality,” says Dean DeBiase, CEO, TNS Media. “His work has made possible the type of transparent audience ratings data that advertisers, TV networks and agencies have been seeking – research that truly reflects the programming and advertising services consumed by viewers. We congratulate George on this well deserved honor.”
TNS Media Research is a division of TNS Media, providing TV, Internet, and radio audience measurement worldwide,
The ARF Great Mind Awards honor research innovation, rising research stars and important member contributions to the field. The Awards recognize individuals who bring excellence to and advance the art and science of advertising research.
About TNS Media Research
TNS Media Research is the leader in providing digital TV audience and advertising measurement tools and intelligence derived from second-by-second return path data. With a proven track record in audience research services across 32 countries, TNS Media Research is at the forefront of technological developments in audience measurement in the media industry, working with broadcasters and advertisers, media agencies and industry committees. For more information on TNS Media Research and DIRECTView, visit www.tns-mr.com.
TNS Media Research is part of the TNS Media Group. Established in more than 30 countries, TNS Media explores all media – print, radio, TV, Internet, social media, cinema and outdoor worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.
For further information, please visit www.tnsmediagroup.com
About Kantar Group and TNS
The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit www.kantargrouptns.com |
